PRODUCT MARKETING COURSES

Segmentation Certified
I've partnered with the Product Marketing Alliance to deliver Segmentation Certified. You'll learn the framework I use myself to build value-based segmentation by identifying your best customers, discovering the value they seek, and how much they're willing to pay for that value.
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Learn the repeatable and actionable product marketing frameworks and techniques I use myself to drive impactful go-to-market strategies.
MY SIGNATURE PROGRAMS:
PRODUCT MARKETING ALLIANCE
Segmentation Certified
Fine-tune your focus. Understand your audience. Propel your product. Get Segmentation Certified.
This course covers the essential principles and frameworks for strategic segmentation - irrespective of where you are in your journey.
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Pricing Certified
Nail your pricing strategy and convert more customers.
Pricing Certified includes comprehensive pricing theory to ensure you are capable of pricing a product effectively, setting you up for success in converting prospects and holding onto existing customers.
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Start every Sunday with one tip on how to take product marketing strategy and apply it practically in your day-to-day role.
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