PRODUCT MARKETING COURSES
Segmentation Certified
I've partnered with the Product Marketing Alliance to deliver Segmentation Certified. You'll learn the framework I use myself to build value-based segmentation by identifying your best customers, discovering the value they seek, and how much they're willing to pay for that value.
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Learn the repeatable and actionable product marketing frameworks and techniques I use myself to drive impactful go-to-market strategies.
MY SIGNATURE PROGRAMS:
PRODUCT MARKETING ALLIANCE
Segmentation Certified
Fine-tune your focus. Understand your audience. Propel your product. Get Segmentation Certified.
This course covers the essential principles and frameworks for strategic segmentation - irrespective of where you are in your journey.
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The correct perspective on segmentation
Tamara doesn't just lift the lid on why it's important, you get the actionable frameworks, processes and tools to be able to do your own segmentation, further fuelling your superpower as a PMM.
– HARVEY LEE, VP PRODUCT MARKETING @ PMA
A must-have certification
When you think you know pricing, and then you start this course and realize how much you were missing. Definitely a must-have certification for any product marketing specialist or leader aiming to manage pricing the right way.
– IGOR KRANJCEC, DIRECTOR OF MARKETING @ MEDIATOOLKIT
The course is perfect
Tamara nailed all the parts and shared insights that enable us to build a good pricing strategy.
– IMAN BAYATRA, DIRECTOR OF PMM @ COACHENDO
PRODUCT MARKETING ALLIANCE
Pricing Certified
Nail your pricing strategy and convert more customers.
Pricing Certified includes comprehensive pricing theory to ensure you are capable of pricing a product effectively, setting you up for success in converting prospects and holding onto existing customers.
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