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Start every Sunday with one tip on how to take product marketing strategy and apply it practically in your day-to-day role.
An award-winning PMM leader
I help product marketers build high impact careers with my unique perspective on a complex role.
Product marketing should be strategic, but unfortunately many PMMs are struggling to elevate their role beyond blog posts, release notices and launch planning.
My approach helps PMMs define their best customers, identify the value they seek, and then price, package, position and deliver that value through compelling go-to-market.
The correct perspective on segmentation
Tamara doesn't just lift the lid on why it's important, you get the actionable frameworks, processes and tools to be able to do your own segmentation, further fuelling your superpower as a PMM.
– HARVEY LEE, VP PRODUCT MARKETING @ PMA
New insights and frameworks
Whether you consider yourself to be a segmentation novice, or a pro, Tamara's course will unlock tools and take-aways to elevate your segmentation game to the next level.
– MARK ASSINI, PMM @ HOST OF PRODUCT MARKETING LIFE PODCAST
A must-have certification
When you think you know pricing, and then you start this course and realize how much you were missing. Definitely a must-have certification for any product marketing specialist or leader aiming to manage pricing the right way.
– IGOR KRANJCEC, DIRECTOR OF MARKETING @ MEDIATOOLKIT
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